Public Relations at Startups: Christina MacDonald Sikand
LISTEN ON: SPOTIFY, BREAKER, APPLE PODCASTS, GOOGLE PODCASTS
Christina MacDonald Sikand is the Director of Communications and Public Relations at Toronto-based cross-border fintech startup Remitr.
Before this, Christina worked as the head of community for Toffee Insurance in India, and in public relations with fintech unicorn Transferwise.
She's based out of New York, loves story-telling, building brands, and creating community, and clearly loves fintech and insurtech. Christina, welcome to the show!
P.S. — I will be sharing podcast transcripts for all the episodes I record in 2020 to my newsletter community. Subscribe here 👇🏽
LINKS FROM THE SHOW
Summary:
1:03 Growing up in Maine, and discovering a fintech career
4:42 All things Remitr
8:00 On Remitr's highly successful Product Hunt Launch -- recognize the value of network
12:20 Journey from Maine to NYC to Delhi back to NYC
17:40 Being an early stage employee in Insurtech
27:40 Consulting brands on community building and PR
29:00 Working globally and adapting to a new culture in India -- find that foundation that will let you blossom
34:30 How can founders leverage PR better?
40:49 Bringing a PR team to help in early stage startups
41:52 Christina's morning ritual